Branding Questionnaire 1. BASIC DETAILSYour Name First Last Position in company 2. OVERVIEWWhat is the exact wording to be used in your logo(s) (including a strapline if needed)?Is this a new brand or a rebrand/refresh?If we’re rebranding or refreshing please provide some background information so we can understand your reasons and know what elements, if any, need to be kept. 3. ABOUT YOUWhat is your brand about? This is just a short statement to tell us the story of your brand; when you started, what you do and where you see it in the future.Who are your clients, customers, users or target market? Business The public What type of Business?Eg law firms Likely Size?Eg local, national, multi-national Any Geographic considerations? Who are the likely decision makers? Are the decision makers male or female? What is their likely age? What is their likely position?Eg secretary, buyer, manager etc What age group are they? Are they male or female or both? What is their status?Eg student, mother, professional, retired Do they have any specific Interests or Values?Eg gaming, environmental issues, animals, hobbies What other websites or shops might they use?Eg Waitrose, IKEA, McDonalds Do you have any key competitors?Please include their website if possible.What makes your product or service different (if relevant)? Do you have a unique selling point (USP)? If you have competitors, why are you better than them?4. YOUR LOGO OR BRAND IDENTITYWhat words would you like people to associate with your brand? What do you want to communicate? How do you want to appear to your target audience?You can pick more than one Urban Rural/Natural Premium/Luxury Classy/Understated Affordable/Budget Simple/Unfussy Gentle/Calm Energetic Serious/Hard Hitting Fun/Lighthearted Happy/Inspiring Local Global Organic Mature Friendly/Approachable Cool/Young High Tech Minimal Childlike Conventional/Traditional Modern/Contemporary Informative Any other words?Where is your logo or brand identity likely to be used? Website Social Media eg Facebook/Twitter Stationery Brochures Exhibitions Shop fronts and signs Uniforms Adverts Merchandising Packaging Vehicles Any more uses? Which of these are the most important?Is there anything already in place which we should be aware of?Eg identity of parent company; colours of uniforms; format of existing signs or space available; or colour schemes on existing website.5. OTHER CONSIDERATIONSAre there any logos or brand identities you like or dislike that you feel have some relevance? Why do you like or dislike them?Are there any particular Do's or Don’ts?Eg colours or relevant imagery you like or dislike Is there a general timescale or deadline for this project?Is there any other information you feel may be useful at this stage?